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About Honesty-AL
About Honesty-AL
Home About Honesty-AL
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Company profile

years
HONESTY-AL has been established for
The cumulative number of service customers is
tons
inventory

Honesty- AL Group was established in 2000. For more than 20 years, the company has focused on the operation of aluminum sheets. The company adheres to the corporate philosophy of faith-based and advantageous management, pursues excellent quality, and has a grateful heart. Committed to creating a safe, reliable and secure international aluminum plate trading and service platform, providing high-quality products and perfect services to global customers.

Under the leadership of the founder, Mr. Hu Jinzhong, the company has experienced a 10-year initial start-up period and 10-year secondary start-up development period. As of 2020, the company's cumulative sales have exceeded 7 billion , and the plant area exceeds 33,000 square meters. It has formed three office locations: the company's headquarters, sales branches, and intelligent manufacturing bases; in August 2020, the company officially launched three take-off plans, relying on Honesty-AL has been working hard in the aluminum plate industry for 20 years. With the help of the development of 5G, big data and artificial intelligence, it has established an Internet platform for the aluminum plate industry, created a new aluminum plate trading environment, and achieved the company's sales target of 10 billion yuan in 3 years and 30 billion in 5 years.

In the future, the company will be based in China, see the world, integrate the supply chain of the aluminum sheet industry, form a global supply platform and logistics system, lead the healthy and orderly development of the aluminum industry, and let the world share the convenience brought by Made in China and "Xinyi" services!

About Honesty-AL
About Honesty-AL
About Honesty-AL
About Honesty-AL
Development path
A start-up(2000 — 2010)
Second Entrepreneurship(2011 — 2020)
Three take offs(2021 — )
A hundred year journey

July 1, 2000

Honesty-AL was formally established

The founders of the company, Mr. Hu and his wife, started their own business in Pingyin County.
Honesty-AL was formally established

February 2002

Jinan company was established

After two years of hard work, in order to seek greater breakthroughs and embark on a different entrepreneurial path, Mr. Hu resolutely went out of his hometown and established Jinan Company.
Jinan company was established

February 2006

The company moved to Jinan as a whole

With the gradual emergence of the advantages of the Jinan company, after careful consideration, it was decided to combine the companies from the two places and establish a foothold in the provincial capital.
The company moved to Jinan as a whole

May 2007

The second relocation of the company

After rapid development, the company has initially formed its scale. The office and warehouse have also been moved from the National Defense Warehouse in Licheng District to Hehua Road. The company has more than 10 employees and has its own independent warehouse and office space.
The second relocation of the company

September 2009

The company's seventh relocation

The company's development has gradually grown, and the office is hereby moved to Huashan Town, Jinan, with more than 30 employees and an office and warehouse area of more than 3,000 square meters. Since then, the development of Honesty-AL has truly entered the fast lane.
The company's seventh relocation

year 2010

The annual sales exceeded 150 million, and a business was completed.

According to Mr. Hu's strategic plan, the annual sales in 2010 exceeded 150 million. Since then, ShanDong Honesty Aluminum Co., Ltd. has completed a business venture and entered the second business stage.
The annual sales exceeded 150 million, and a business was completed.

May 2014

The newly built warehouse of 3,600 square meters was officially put into use, and the company's warehouse area was expanded to more than 7,200 square meters

May 2014, the company's warehouse area expanded to more than 7,200 square meters, and the inventory reached more than 3,000 tons, becoming the large aluminum plate distribution enterprise in North China.
The newly built warehouse of 3,600 square meters was officially put into use, and the company's warehouse area was expanded to more than 7,200 square meters

October 2016

Functional and business departments were relocated to Chengxin Business Building, Lishan North Road

In order to seek greater development and attract more talents, the company relocated its functions and business departments to Lishan North Road Chengxin Business Building.
Functional and business departments were relocated to Chengxin Business Building, Lishan North Road

May 2017

The company's eighth relocation

In order to promote the company's faster development, the company's warehouse was moved to Qihe Economic Development Zone.
The company's eighth relocation

April 2018

The company's intelligent manufacturing base started construction

The company's strength has continued to grow, and the product inventory has increased. The new site of Qihe Intelligent Manufacturing Base has begun to break ground to build its own first 100-mu factory area.
The company's intelligent manufacturing base started construction

January 2019

The ninth relocation of the company

The construction of Qihe Intelligent Manufacturing Base was completed and put into use, and honesty-AL was stationed in its own factory.
The ninth relocation of the company

August 3, 2020

The company officially opened the prelude to three take-offs

According to Mr. Hu's strategic plan, the company's annual sales exceeded 1 billion. Since then, the company has successfully completed its second venture. On August 3, the company officially entered the third stage of take-off.
The company officially opened the prelude to three take-offs

October 2020

The tenth relocation of the company

In order to achieve the grand goal of the company's three take-offs and attract more talents to join, in October, the company settled in the office area of more than 2,000 square meters in Aosheng Building, Jinan High-tech Zone.
The tenth relocation of the company
Mission:
Mission:
Let our customers use aluminum plate quickly
Vision:
Struggle for 101 years, we will become one of the top 10 aluminum plate companies in the world and the company with the highest employee happiness index.
Corporate values
Customer first
1. Respect customers and promote the culture of honesty-AL anytime and anywhere.
2. Face complaints and grievances with a smile, and take the initiative to solve problems for customers at work.
3. In the process of communicating with customers, even if it is not your own responsibility, do not shirk the blame.
4. Think from the customer's standpoint, and on the basis of adhering to the principle, ultimately achieve the satisfaction of both the customer and the company.
5. Continuously innovate service awareness, prevent problems before they occur, and are praised by customers.
Teamwork
1. Actively integrate into the team, actively seek help from colleagues, and cooperate with the team to complete the work.
2. Actively express opinions before making decisions and fully participate in team discussions; after making decisions, regardless of whether individuals have objections, they must fully support them in words and deeds.
3. Actively share business knowledge and experience; take the initiative to give necessary help to colleagues; be good at using the power of the team to solve problems and difficulties.
4. Be good at cooperating with different types of colleagues, do not bring personal preferences into the work, and fully reflect the principle of "right things and not people".
5. Have a sense of ownership, positively influence the team, improve team morale and atmosphere.
Execute first
1. Unconditionally execute the tasks assigned by the leader.
2. Strictly implement the "repetition, commitment, return" principle of accepting tasks.
3. After accepting the task, mobilize all resources to ensure the completion of the task.
4. The work is result-oriented, and there is no "passing" thinking, and no deception.
5. When an individual conflicts with a department or a company, the personal interests are subject to the interests of the department and the company, and the interests of the department are subject to the interests of the company.
Embrace change
1. Adapt to the daily changes of the company and take the lead in supporting the company's various resolutions.
2. In the face of changes, treat them rationally, do not complain, communicate fully, and cooperate sincerely.
3. Self-adjustment to the difficulties and setbacks caused by changes, and positively influence and drive colleagues.
4. Have forward-looking awareness in work, establish new methods and new ideas.
5. Create change and bring about breakthrough improvements in performance.
Growing up
1. Continuous learning, self-improvement, and doing things fully reflect the result-oriented.
2. Under the premise of being competent in this position, take the initiative to understand, learn and master the responsibilities and processes of other positions in the department, and can be assigned to the post.
3. Direct help to the growth or promotion of others.
4. Actively participate in various training activities and have obvious progress or customs clearance.
5. Constantly sum up experience, be able to share successful experience or become a lecturer.
Passion
1. Actively participate in various activities of the company and play a leading role in the activities.
2. Invest in daily work with a clean image and full mental state, influence and drive colleagues and teams
3. Going out for training and other activities to obtain excellent results.
4. Face daily work with a positive and optimistic attitude, never give up when encountering difficulties and setbacks, constantly motivate yourself, and strive to improve performance.
5. Continue to set higher goals. Today's best performance is tomorrow's minimum requirements.
Integrity
1. Be honest and upright, be the same as inside and outside, do not tell lies or lies.
2. Express your opinions accurately and truthfully through correct channels and processes; while expressing criticisms, you can put forward corresponding suggestions and speak bluntly.
3. Do not spread unconfirmed news, do not talk about things and people irresponsibly behind their backs, and be able to guide them positively. For any opinions and feedback, "correct them if they have any, and encourage them if they don't".
4. Have the courage to admit mistakes, have the courage to take responsibility, and make corrections in a timely manner.
5. Correctly and effectively stop dishonest acts that damage the interests of the company.
6. Do not provide false information to customers or provide false information within the enterprise.
Grateful
1. Obey the wishes of the parents, and repay the kindness of parenting with practical actions.
2. Actively participate in public welfare activities in the society.
3. Take the initiative to care about and help colleagues solve difficulties in life.
4. Actively help people in need in the society.
5. When the company needs it, be able to take the initiative to take the initiative.
Dedicated
1. Be proficient in working procedures and tools, execute according to standards, and have no mistakes caused by dereliction of duty.
2. Don't put things off tomorrow, and only do work-related things during work hours.
3. Able to correctly prioritize work and do the right thing according to priorities.
4. Continue to improve your work and achieve greater results with less investment.
5. There are no typos in the submitted documents, the sentences are fluent, and the logic is reasonable.
Three cultural systems
Gratitude culture

Gratitude culture

Thanks to parents, the kindness of nurturing;
Thanks to the customers, to support my family;
Thanks to the Honesty-AL ,give me the platform;
Thanks to the country, cultivate protection.
Red Culture

Red Culture

Learning from the party and inheriting the revolutionary spirit, the company should build a journey of iron and blood, so that the employees of the company can promote the development of the company with high fighting spirit and full enthusiasm, and continuously improve the execution of the company.
 Mutual culture

Mutual culture

When encountering a problem, convene relevant personnel to discuss one by one according to the three-dimensional thinking logic, and use everyone's wisdom to generate the best solution at the moment, not only to solve the problem, but also to unify thoughts and reach a consensus.
Enterprise spirit
self-reliance

01 self-reliance

Stand by yourself. Why stand by yourself? It is to have a three-dimensional thinking consciousness and independent behavior, not to follow the trend, not to follow others' opinions, and to turn oneself into the boss of the post.
self-improvement

02 self-improvement

Those who conquer others are powerful, and those who conquer themselves are stronger. Dare to conquer yourself and surpass yourself. In Honesty-AL, it is a group of people, one product, and one platform. They spend their whole lives doing aluminum plate well, never forget their original aspirations, and continue to move forward toward their goals for decades.
Alternate

03 Alternate

A group of people with a sense of independent thinking together express their real ideas and generate solutions to problems. When encountering things, learn to use mutual thinking to solve problems, make work easier, and use the wisdom of everyone to solve everyone's problems.
win-win

04 win-win

At the same time as the development of the enterprise, let employees grow, benefit customers, and then give back to the society to achieve a win-win situation. As long as the enterprise is beneficial to the employees, do it, and for the employees to do the things that are beneficial to the enterprise, the two parties can support each other, grow together, and achieve a win-win situation.
Top ten manufacturers in aluminum industry in 2021
Top ten manufacturers in aluminum industry in 2021
Five star spot center in 2020
Five star spot center in 2020
Advanced unit of safety production in 2015
Advanced unit of safety production in 2015
Advanced enterprise in foreign trade in 2015
Advanced enterprise in foreign trade in 2015
Advanced unit of work safety in 2014
Advanced unit of work safety in 2014
  • Foreign trade personnel
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